What if …

What we do is leverage the power of podcasting to create a social media video content strategy in a consistent, easy, and fun manner.

The result is you will position yourself as a thought leader and become a recognised expert in your industry.

And the benefits of this are that you build your brand and grow your business.

What if I told you we could help you build your brand by blanketing your social media channels with high-quality multimedia content, posted daily, and all it took you was 1 hour of your time per week?

It sounds crazy.

But really, this whole process only takes 1 hour of your time per week.

How is that even possible?

Because we do all of the technical stuff, and all you have to worry about is recording a podcast.

It's that easy.

And it's actually fun!

And it actually works.

It's your entire content marketing strategy in a box, all done in 1 hour per week.

So how does it work?

1. We help you record your video podcast

2. We choose the best clips from the show

3. We edit and animate a variety of high-quality Reels, TikToks, and YouTube videos.

4. We schedule and post these videos to your social media channels

5. Your prospective customers and clients see these videos

6. You are perceived as a recognised expert in your industry

Why it works

1. You have an incentive to produce content

2. No "shoot days" taking up valuable space in your calendar

3. Fit the content creation around your other work

4. Only requires 1 hour per week (really!)

5. 10x leverage over the impact of the current podcast, at only 2x-3x the price.

One more thing …

We post your content for you.

Why?

• One less thing for you to manage

• Make sure your content actually gets posted

• We test and optimise the best days/times to post for your brand

• We learn and improve the types of content that perform best with your audience

Book your free ‘Podcast Strategy Session’

To see if our process is right for you, book your free 30 min brand strategy call now.

I promise you this is not a hard sell phone call.

On the call, we'll assess your needs and give you personalised advice on your brand strategy to recommend whether a podcast is the right fit for you. We'll also cover what's trending in your niche and how you can capitalise on the video trends in your industry.

My promises to you:

1. I promise this is not a hard sell phone call. We're trying to assess if we're a good fit to work together.

2. I promise you'll get value from the call. If you don't feel like you learned something new or gained insight into your branding process, I'll personally send you a free pizza.

Book your free ‘Podcast Strategy Session’

FAQs

Q. Why don’t I just hire an internal content and marketing team?

A. Good question! For starters, the annual cost of many full-time experienced content and marketing professionals now exceeds $100,000, plus benefits. And good luck finding good people who are available. Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilise. You get the benefits of all of the following roles, for the price of less than any single one of them:

Marketing Manager = $121,086 per year

Videographer = $116,333 per year

Graphic Designer = $79,280 per year

Copywriter = $78,700 per year

Social Media Manager = $97,733 per year

Total = $493,132 annual cost

Versus $80k per year for our package.

Q. What exactly is video podcasting, and how can it help my business grow?

A. Video podcasting involves creating a series of video content, often featuring discussions or presentations on topics relevant to your expertise. It helps in building your brand by engaging with your audience on a deeper level, establishing thought leadership, and enhancing online visibility.

Q. How does being a "Pink T-rex" differ from just being a leader in my field?

A. Being a Pink T-rex means not only being a leader but also standing out in a unique and memorable way. It combines the strength and recognition of a leader with the differentiation that makes your brand unforgettable.

Q. I'm not very tech-savvy. Can I still manage a video podcast?

A. Absolutely. If you can run a Zoom call, you can record a podcast. Our service is designed to be easy and requires only one hour of your time per week to record your podcast. We handle the technical aspects, including production and distribution, making it seamless and easy for you.

Q. How long does it take to see results from becoming a Pink T-rex?

A. Results can vary based on several factors, including your industry, current brand recognition, and engagement levels. However, with consistent effort and quality content, most of our clients start seeing noticeable improvements in brand recognition and engagement within a few months.

Q. Is there a minimum commitment period for your services?

A. No. There's no minimum commitment period.

Q. What kind of content will be created from my video podcast?

A. From your video podcast, we create a range of content including short video clips, audio snippets, quotes, and images for daily social media posting. This content is tailored to engage your audience across various platforms.

Q. How will my video podcast stand out in a saturated market?

A. We focus on creating unique, high-quality content that reflects your brand's personality and values, making your podcast distinct and engaging to your target audience. Additionally, the Pink T-rex approach ensures you stand out by being memorable and different.

Q. Can I choose the platforms where my content will be posted?

A. Yes, we work with you to identify the most effective platforms for your brand and target audience, ensuring that your content reaches its intended viewers.

Q. What if I don't have any ideas for content topics?

A. We provide comprehensive support in content planning, including brainstorming topics, structuring episodes, and identifying guest speakers, ensuring your content is engaging and relevant.

Q. How do I measure the success of my content?

A. We provide detailed analytics and performance reports, allowing you to track engagement, audience growth, and the impact of your content on brand recognition and business growth.

Q. Isn't podcasting sooo 2020?

A. While podcasting gained immense popularity in recent years, it continues to be a powerful medium for content creation and audience engagement. The evolving nature of podcasting, especially with the incorporation of video, means it remains a relevant and effective strategy for building brand awareness and authority.

Q. Why do this as a podcast? Why not just record separate video content?

A. Choosing podcasting over separate video content leverages the power of consistent, episodic storytelling, creating unique moments that resonate deeply with your audience. This not only enhances engagement through relatable and compelling narratives but also establishes a recurring content creation schedule. The regularity of podcast episodes ensures you have a continuous stream of fresh content, effectively meeting the persistent demand for new material on social platforms. This deadline-driven approach encourages discipline in content production, ensuring your brand remains visible and top of mind for your audience. It's a strategic method to maximise content output and audience engagement, blending the effectiveness of storytelling with the efficiency of a structured content calendar.

Q. Why is it important to record video?

A. Video adds a visual dimension to your content, making it more engaging and versatile. It allows you to connect with your audience on a more personal level, enhances the ability to share complex information, and increases your content's reach by making it accessible on various platforms, including social media and YouTube.

Q. Can I do audio only?

A. Yes, you can choose to create audio-only content if that aligns better with your strategy or audience preferences. However, incorporating video offers broader engagement opportunities and content repurposing options that could significantly benefit your brand.

Q. Do you post on my channels for me?

A. Absolutely. Part of our service includes managing the distribution and posting of your content across your selected social media and online platforms. This ensures a consistent and professional presence without requiring additional effort from your side.

Q. Does it actually work?

A. Yes, with a well-strategised plan and consistent effort, video podcasting can significantly enhance your brand's visibility, establish thought leadership, and engage your target audience. Success stories from our clients demonstrate the effectiveness of integrating video podcasting into their marketing strategies. In fact, it works so well that we build our own brand using this exact method!

Q. What channels/formats do you create assets for?

A. We tailor our content creation to suit a wide range of channels and formats, including social media platforms (like Instagram, TikTok, LinkedIn, Facebook, Twitter/X), your website, podcast distribution platforms (like Apple Podcasts, Spotify) and video sharing platforms (like YouTube). The formats range from short clips and highlight videos to quotes and images, designed to capture attention and drive engagement.

Q. If you're doing all of this work, isn't it super expensive?

A. It might surprise you, but our package costs less than the salary of a single professional in any of these roles: brand manager, marketing manager, videographer, copywriter, or social media manager. Essentially, you receive the combined expertise and services of all these roles for less than you'd typically pay for just one of them. This provides an unparalleled value, making our comprehensive marketing solution not just effective but also exceptionally cost-efficient. Our aim is to deliver a high-quality, multi-disciplinary marketing approach at a price point that's more affordable than hiring even one individual specialist, let alone a team comprising all these skills.

Q. How do I get started with your service?

A. Getting started is straightforward. Simply reach out to us through our contact form or give us a call. We'll set up an initial consultation to discuss your brand, your goals, and how our services can align with your needs. From there, we'll guide you through our onboarding process, where we'll craft a tailored strategy for your brand.

Q. What if I already have a podcast or video content? Can you help me optimise it?

A. Absolutely. If you already have existing content, we can work with you to optimise it for better engagement and visibility. Our services include a content audit, enhancement strategies, and leveraging existing content to maximise its reach and impact across multiple platforms.

Q. What sets your service apart from other podcast or social media companies?

A. Our distinct advantage lies in our deep-rooted expertise in marketing and branding, combined with our innovative approach to content creation. Unlike other generic podcast or social media companies, we don't just produce content; we strategically design each piece to enhance your brand's narrative and connect with your audience on a meaningful level. Our team consists of seasoned marketers and branding experts who understand the nuances of building a compelling brand identity. We leverage video podcasting not just as a content format, but as a powerful tool to tell your brand's story, engage with your audience, and establish your position as a leader in your industry. This holistic and strategic approach ensures that our services not only increase your visibility but also strengthen your brand's impact in the market.